Bratz and Barbie War
Sunday, March 29th, 2009No More MGA Bratz Dolls
Collectibles Yardsale Privacy Policy
New Collectible Releases at Kimmy Shop
Mattel Wins Lawsuit Over Bratz Dolls
I got a little interested in the Mattel history when I realized that the popular Bratz dolls were going to be discontinued due to a legal dispute over the copyright for that line. Apparently, an employee of Mattel had the idea for the Bratz dolls while still working for Mattel so, there’s a law that says ideas originating while still in the employ of a company belong to that company.
I don’t know all the details but do know that Bratz (the Bratz dolls put out by MGA Entertainment before this lawsuit stopped the manufacture of them in December of 2008) will be highly collectible in the future. I’m already regreting the half-dozen Bratz dolls I sold at yardsales for 50 cents each.
Although Mattel is well-known for the Barbie dolls, clothes, accessories and entire Barbie line, they put out a vast number of other popular toys including the Matchbox and Hot Wheel cars, various board games and other products.
An interesting part of the Mattel legacy is that Mattel and Fisher-Price merged and that that merger was further enhanced when Tyco Toys was also added to the line. This move has helped make Mattel the toy giant they are today.
I am curious to learn whether Mattel will come out with a new, revamped Bratz line or if they will just go on putting out the same Bratz dolls that were formerly made by MGA Entertainment. Either way, the old MGA Entertainment Bratz are now collectible in my mind and I won’t be selling any more of them for 50 cents!